Have you ever wanted to be a recycling bin? Given today’s new green fashion movement you will now you have that opportunity, and you don’t even have to be bright green or blue. This innovative fashion movement has been in the works since the mid 2005. The cause started out smaller, with large fashion houses creating one eco-friendly item of clothing at a time. in 2006, a Vogue writer reported soy sweaters that were being produced.
The “green campaign,” often thought to be a clever marketing campaign dreamt up by the marketing departments of large retail stores. Consumers really like the idea of a green fashion industry. Not only does this movement effect the environmental affect that a certain material has on the environment, but it becomes truly “eco-friendly” when it affects all of the aspects that go into making an item of clothing.
This means not only the materials used, but the labor that goes into constructing the materials. In an article about a flagship green clothing line at Barney’s, when asked what sets this eco-friendly movement apart from mainstream clothing production, the response was described as making “environmental, ethical and even social considerations weaved into the design of each piece.”
One such brand, Rogan, produced by Rogan Gregory, is said to be the fashion response to the “Save Our Colored Brother Campaign.” One of Gregory’s items from this line that is currently at Barney’s has flown off the racks and been in incredible high demand. All of the materials used to produced the sweater are entirely natural. Yarn is made from hand-spun fur or wild Alpaca’s. No dye is used, the black and whit shades are completely natural.
The green campaign is not something that is being limited exclusively to a certain age group either, even our newest generations are being inducted into it. Retailers such as Egiggle.com and Apple Seed, sell organic and environmentally friendly baby blankets, onesies, and other items. Even Wal-Mart has picked up on this trend and is producing a line of organic cotton clothing for infants.
The problem with this movement begins with the fact that there are no real regulations on claiming your self to be under the green campaign. Any designer or retailer could consider themselves eco-friendly even if they do so much as recycle in their office. Banana Republic has a similar issue recently. They brought our a line that had eco-friendly tags on the items of clothing, but nothing about the clothes themselves was actually any more environmentally friendly. However, the campaign was misleading.
“Green” apparel is no longer limited to just t-shirts, but designers are proving that basically any item can be produced in an environmentally protective manner. Vans has come out with a sneaker that is made of bamboo. Plank Designs, a yoga and fitness company, is producing a recyclable yoga mat. Some designers like Claudia Garzesi, are not only using recycled materials, but showing them off as well. For instance her brooches made of recycled aluminum soda cans would be the focal point to any outfit.
The green campaign made an appearance on the runways during Fashion Week in New York. The term being used during Fashion Week was EcoChic. Clothing lines that were seen on runways had all different sorts of ecologically friendly aspects to their clothing. Some items would have a small part that was particularly environmentally friendly, while others would have drastic measures taken for the good of our planet. Carmen Marc Valvo created an evening dress that was made with all-natural dyes. Ralph Rucci had created a recycled cardigan that was a huge hit.
Some designers have sprung up with the sole purpose of being a clothing company that provides wonderful clothing with good materials. One such company is Nimli, based in New York City. Nimli showcases designer who use natural and organic materials in their clothing. Through this online clothing story, it is the hope of Nimli’s owner, Rajat Arora, that those who shop here will in turn begin to live a more green lifestyle overall.
Blogs about eco-friendly fashion are popping up all over the place. Here is a link to what is considered to be the Top 10 Green Fashion Blogs.
It seems that everyone is jumping on the green bandwagon, the infamous fashion magazine, Vogue, devoted their entire June issue as being a green issue. Cameron Diaz was feature on the front surrounded by entirely green lettering on the front. Vogue editors made the effort to truly try some true green designers such as Hessntur and Del Forte Denim, as well as high-end labels with eco-friendly twists and accents.